With AdSense for content, these ads you display on your site can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you'll generate earnings when your users click on the ads. For CPM ads, you'll generate earnings every time the ad appears to a user viewing your site.

You can also generate earnings while enabling your users to search your site and the web.

The largest pool of advertisers

Access Google's vast advertiser pool without having to maintain individual relationships.

The most advertisers means:

More competition for your inventory
More relevant ads
Ads for all your online content

How to Increase Google AdSense Revenue / How you can maximize your AdSense Revenue / How can I increase my eCPM

Multiple ad units can help optimize your performance by leveraging our large inventory of ads. You can place up to three ad units per page (in addition to three link units and three referral units). Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Multiple ad units may prove particularly successful for:

Pages with lots of text, requiring users to scroll down the page.
Forum or message board pages, particularly within threads.
Pages where only smaller ad formats (such as the 125 x125 button) will fit.

Tip for maximizing multiple ad units: make sure that the ad unit with the best placement on the page is the ad unit that appears first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the auction and will generate the most revenue for you.

The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:

What is the user trying to accomplish by visiting my site?
What do they do when viewing a particular page?
Where is their attention likely to be focused?
How can I integrate ads into this area without getting in the users' way?
How can I keep the page looking clean, uncluttered and inviting?

Certain locations tend to be more successful than others. This "heat map" illustrates the ideal placing on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them.

Wondering whether a certain ad placement, format, or color will be effective on your pages? Run a test to find out. Experimenting with AdSense can help you discover what will work best for your site, and channels are the perfect tool for your experiments. Any time you make changes to your site, take advantage of channels to measure and observe the effects. Whether you want to track a specific type of ad placement or an entire site, custom and URL channels will help you determine what'll be most successful.

Testing will also help you make smart decisions about your ads. If you're considering implementing one of our other optimization tips, we encourage you to test it out with channels. The more you test, the better you know the effects of the ads. The better you know the effects of the ads, the faster you'll realize your revenue potential.

While it's exciting to maximize your ad performance with AdSense, it's also important to consider the user experience and the AdSense program policies when placing ads on your site. Here are some tips to keep in mind:

First, consider your users: Organize your site's content logically and make your site easy to navigate. If users can easily find what they're looking for, they'll come back to your site. Also, choose an ad color palette that is easy for your users to read.

Show off your content: While placing ads above the fold is a good way to improve ad performance, also make sure that users can easily find the content they are looking for. For example, if your site offers downloads, make sure the download links are above the fold and easy to find.

Keep your ads looking like ads: Choosing ad colors that complement your site is great, but avoid aligning images with your ads or making nearby content mimic their formatting . Displaying ads in these ways isn't permitted by our program policies.

Call them what they are: Ads are ads. While it may be tempting to call them "resources" or to place them immediately below your site's headings , take care to avoid labels and headings that may mislead users. Also, avoid placing ads in locations where they might be confused with menu, navigation, or download links .

Less can be more: While our policies allow you to place 3 ad units, 3 link units, and 2 search boxes on each page of your site, placing the maximum number of ads on your page may make it look cluttered. If users can't find what they're looking for on your site, they may turn elsewhere for information.

Review your site: Take some time to explore your site and consider how first-time users might experience it. If you're using a template builder for your site, take extra care to check that ads are appearing correctly, including their "Ads by Google" label.

After you've finished laying out your site, ask yourself these two questions: Is my content easy to find? Is it easy to distinguish between my site's content and my site's ads? If the answer is yes to both, then you're on the right track.

How can I increase traffic to my site?

Some of the best strategies you can use to drive users to your site and improve the visibility of your pages can be found within Google's webmaster tools . We've highlighted five ways you can take advantage of the tools below to improve the visibility of the content you've worked hard to create.

1. Submit all of your pages to the Google index - for free.

By using Google Webmaster Tools to submit your URLs , you help Google's web crawler do a more complete and efficient job of crawling your site. Webmaster tools enables you to submit all of your pages to the Google index, and it's particularly useful for making sure that we know about all dynamically generated URLs or pages that are not adequately linked to on your site. But please note: submitting a page to the index will not guarantee inclusion or influence your PageRank, and isn't a replacement for creating compelling and useful content.

2. Find out how Google sees your site.

Once you've made sure we have access to your site, you can see the common words used to link to your pages and that are seen by Google. This allows you to see trends in your site's content, and can help you determine why you may be ranking for particular keywords. You can also see which page has the highest PageRank by month. Some site owners are surprised to find that this isn't always the home page. If an internal page has the highest PageRank, you might consider spending more time optimizing the ads there.

3. Diagnose potential problems.

We let you know if, and why, we're having trouble accessing your site or specific pages. If we can't crawl a page, we can't index it -- so fixing any errors we list can help improve your overall coverage. If the AdSense Site Diagnostics tool shows that you're blocking pages from MediaPartners-Google (the AdSense crawler), you can use the robots.txt analysis tool of Google webmaster tools to test changes to that file and make sure those changes allow access. You can also see what pages you are blocking from other Google bots -- this lets you experiment with changes to see how they would affect the crawl of your site.

4. Find out which queries drive traffic to your site.

Using Google webmaster tools, learn which Google queries created clickthroughs to your site and where you were positioned in the search results for that query. You can also view data for individual properties and countries as well. For instance, you can see the queries from users searching Google Images in the United States that returned your site in the results. You'll only see properties and countries for which your site has data.

5. Get re-included.

If your site has disappeared from the search results, read through the Google quality guidelines , then correct any problems on your site and request re-inclusion from your Google webmaster tools account. Please keep in mind that the reinclusion request form is only available to people using Google webmaster tools.

The most robust targeting of any ad network

AdSense's innovative targeting options allow advertisers to more precisely reach their desired audiences on your site — meaning more revenue for you and a better experience for your users.

Contextual targeting

AdSense displays ads related to the content of your page.

Placement targeting

An advertiser can target your site based on demographics, vertical, geographic location, or URL.

Interest–based advertising

An advertiser can show ads based on your users' interests and previous interactions with that advertiser.

Wide variety of ad formats

AdSense isn't just for websites. Earn additional revenue by displaying ads on your:

Site search results
Mobile webpages
Feeds
Parked domains
Mobile applications
Videos
Online games
TV inventory

Flexible ad controls

Protect the value of your brand and ensure a positive user experience by choosing how ads are displayed on your site.

Control how Google represents your inventory

Choose how advertisers can target your site
Block advertisers by URL or category
Block third-party ads or certified ad networks

Manage how your ads are displayed

Choose which ad formats you accept
Customize your ads to match your site's look and feel

Powerful reporting tools

Detailed reports help you identify opportunities to make more money.

Performance reports

Earnings by specific day or date range
Earnings by page, domain, or ad unit
Clicks, CTR, and eCPM

Google Analytics reports

Earnings by user visits
Earnings by user location, browser type, and referring source
Traffic by AdSense impressions, clicks, and revenue

Additional monetization solutions

Google's suite of publisher monetization solutions support your ad sales business as it grows.

Monetize new media and platforms
Optimize yield from multiple ad networks
Manage your directly sold inventory

Get started

With AdSense, you'll pay nothing, spend little time on set-up, and have no maintenance worries. Get started today!

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